![]() Last year, as the pandemic crushed travel, Frontier’s revenue was cut in half and it lost $225 millionafter earning $251 million in 2019. The larger airlines, which depend more on business travelers, countered with their own no-frills tickets called Basic Economy rather than surrender a chunk of the market. airline industry by offering cut-rate fares aimed at leisure travelers. Some customers are surprised to get hit with a fee for carry-on bags that go in the overhead bin.įrontier, along with fellow budget brands Spirit and Allegiant, have ruffled the U.S. airline last year, mostly over refunds, according to government figures. There is tough and growing competition for leisure travelers.Īnd Frontier has its own reputation issues - it had the highest complaint rate of any U.S. ![]() Despite the growing crowds at airports, air travel is still down nearly half from this time in 2019. It’s a great time.”įrontier faces obstacles. United Airlines CEO Scott Kirby said this week that demand for domestic leisure travel “has almost entirely recovered,” while business and international travel remain deeply depressed.īiffle said after a year of lockdowns, there are “lots of people with a lot of money in their pockets and with a burning desire to get out of their house and get back to living. The IPO timing is interesting, coming just as Americans are starting to fly in numbers not seen since the coronavirus pandemic hit. “It’s not going to change how we run the business,” Biffle said in an interview. The stock opened at $18.61, then bumped up to $19.06 before dipping back down to $18.54.ĬEO Barry Biffle said Frontier will remain focused on the leisure-travel market, unlike bigger airlines that depend on high-paying business travelers. The Denver-based airline and its private owners sought to raise $570 million before costs from the IPO after pricing 30 million shares at $19, the low end of a $19 to $21 target. Shares of the discount carrier began public trading Thursday, edging lower in midday trading. Please look at the time stamp on the story to see when it was last updated.įrontier Airlines is betting that the budding recovery in leisure travel is for real. This is an archived article and the information in the article may be outdated. ![]()
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